Your website is a foundational component of your business. But if you’re being honest – your website probably doesn’t convert your passive scrollers into raving fan customers the way you want it to…

That’s why - in this week’s article – we’re sharing the 4 reasons your website might not be converting AND giving you our exact tools from our 7-figure agency to help you increase your website conversion rate – fast.

4 Reasons Your Website Isn’t Converting

Wondering if your website is falling victim to these typical website issues? We’re going to cover the four most common website mistakes and tell you exactly how to fix them…

1. You Need A Stronger Homepage

Your homepage is the first impression visitors have of your website so make it count! An eye-catching and well-designed homepage will leave visitors wanting more. Here are a few common issues you may have…

Your Homepage Is Too Short – A short homepage may not provide enough information, causing potential customers to click away. You want your homepage to have a compelling and easy-to-understand overview of your business.
You Have A Confusing Layout – A sure way to lose viewers is a confusing layout. Opt for a clean, user-friendly design that directs the user’s eye to the details they need to decide whether they’ll work with you.
Your Load Times Are Too Long – We’ve all been there – staring at the screen while it takes forever to load. Don’t let slow loading times annoy your visitors and drive up bounce rates. Instead, tweak your images and streamline your coding to give your site a boost.

2. Your Customers Don’t Know Where To Go

Your visitors land on your site eager to dive in – but without clear direction – they’re left scratching their heads. You need those friendly little nudges called calls to action (CTAs) to guide them to the next step.

You Need Clear CTAs – Every page on your site should have a clear call to action (CTA). This helps guide your visitors to take the next step, whether it’s signing up for your newsletter, making a purchase, or getting in touch. Make it easy and inviting for them to convert!
You Need Easy-To-Find Buttons – Make sure your buttons are easy to spot and impossible to miss. They should stand out and clearly show what action you want your visitors to take.
You Need Super Simple Navigation – Easy and intuitive navigation is a must. Your visitors should find what they’re looking for without any hassle. Keep your site organized and make sure your menus are super user-friendly.

3. Your Offer Is Unclear

If visitors can't figure out what your business is all about, they won't stick around. Keep your messaging clear and to the point.

Make Your Message Clear – You want to have a compelling website and clearly communicate the benefits of your products or services. Avoid jargon and focus on how you can solve your visitors’ problems.
Provide All The Details – You don't want to overload your visitors with text, but not having enough info can be just as bad. Give enough details to inform and persuade your audience.

4. Your Brand Is Boring

A generic brand won't grab your ideal client’s attention. Make your website pop with a unique and engaging brand identity.

Your Site Needs to Stand Out – Don’t let your brand blend in with everyone else. Develop a brand that’s unique to you (and aligned with the people you want to attract to your offer).
Avoid a Common Template and Color Palette – Going with a common template or color palette might make your site blend in with the crowd. Invest in custom design touches and a unique color scheme to make your site really stand out.

Work With Lawson House To Increase Your Site’s Conversion Rates

It’s not so difficult to have a high-converting website when you know what you’re doing. And lucky for you – Lawson House does.

If you want to work with Lawson House to update your website, we would love to partner with you. Simply click here to schedule a call and our team will be in touch!

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