You want to grow your business this summer. You KNOW you need to be consistent with social media and content. But if you’re honest – between vacations, big projects, conflicting schedules, and pool parties – it’s easy to let your marketing efforts slip.

The good news is – there are a few simple ways to stay consistent with your marketing this summer – regardless of how busy you are or what vacations you want to take.

4 Ways To Post Consistently This Summer

Our hot take? Being consistent in your content is just as important as the content itself. So if you want your business to grow – you can’t afford to take your foot off the gas in the summer months.

Here are the 4 ways we’re staying consistent this summer (and you can, too)...

#1 – Plan Ahead

You can’t post what you don’t plan. Start by creating a comprehensive marketing calendar that outlines your campaigns, content themes, and important dates throughout the summer. This roadmap will help you stay focused and ensure you don’t miss any opportunities.

Identify Key Dates – Note any holidays, events, or sales periods relevant to your business.

Set Goals – Define what you want to achieve each month. Whether it’s increasing engagement, driving sales, or growing your email list, having clear goals will guide your efforts.
Create a Content Plan – Decide on the types of content you’ll produce (blogs, videos, social media posts, etc.) and when you’ll publish them.

#2 – Batch Your Content In Advance

If you try to create all your content in real-time, you’ll be left spinning your wheels creating content all summer. Instead – try to batch content in advance. This approach can save you time and ensure you have a steady stream of material ready to go, even when you’re busy or on vacation.

Dedicate Time Blocks – Set aside specific times to focus solely on content creation.
Theme Days – Assign different themes to different days. For example, Monday for blog writing, Tuesday for video recording, and Wednesday for social media posts.
Repurpose Content – Maximize your efforts by repurposing content across various platforms. A blog post can become a series of social media updates, an infographic, or a video script.

#3 – Use Scheduling Tools To Auto-Post

We love scheduling tools at Lawson House. They allow you to plan and automate your posts, ensuring your content goes live at the right times to get the most reach and engagement.

Social Media Scheduler – Tools like Hootsuite, Buffer, and Later can help you schedule posts across multiple platforms.
Email Marketing Tools – Platforms like Mailchimp and Sendinblue allow you to schedule email campaigns in advance.
Content Management Systems – If you run a blog, use the scheduling features in WordPress or other CMS platforms to publish posts automatically.

#4 - Outsource & Delegate What You Can

Sometimes, the best way to maintain your marketing efforts is to delegate tasks to others. Outsourcing can ensure your marketing doesn’t take a hit while you’re enjoying a well-deserved break.

Delegate To Your Team – If someone on your team wants to pick up some extra hours, delegate content creation to them!
Marketing Agencies – Work with a marketing agency (like Lawson House!) to take over your content creation from start to finish
Virtual Assistants – A virtual assistant can help with everyday tasks, allowing you to focus on keeping your marketing running smoothly.

Work With Lawson House To Stay Consistent This Summer

By planning ahead, batching content, utilizing scheduling tools, and outsourcing tasks, you can keep your marketing efforts on track and still have time to enjoy the season.

If you want to work with Lawson House to take over your summer content creation, we would love to partner with you. Simply click here to schedule a call and our team will be in touch!

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