How a Strategy Session Helped This Architecture Firm Grow
Without consistent leads entering your business, it’s all too easy for growth to stagnate. And our client, Ultimate Electric, is no exception to that rule.
For many entrepreneurs and service providers, growth doesn’t stall because of a lack of talent or passion — it stalls because there’s no clear strategy.
Without a solid plan, it’s easy to fall into reactive marketing, unclear messaging, and missed opportunities. That’s where strategic planning comes in. A focused strategy session can be the game-changer: providing clarity, direction, and a roadmap for intentional growth.
At Lawson House, we guide businesses through that process — helping them get unstuck and aligned with their goals. Take a look at how one architecture firm used our strategy session as a launching point for a complete brand transformation and measurable marketing results.
Meet Our Client — Anders Laster Architecture
Anders Laster Architecture is a design firm located in Laguna Beach, California. Since 2005, ALA has designed hundreds of beautiful homes and served clients with exceptional craftsmanship. Their team has been highly awarded and featured in numerous publications for their modern designs and client satisfaction.
For many years, they have built strong brand awareness through referrals and word of mouth, but Anders recognized that to scale the architecture firm, it’s time to streamline their marketing efforts and develop a true strategy. Let’s take a look at how Lawson House partnered with their team.
Our Approach to Strategic Planning
We first started with a 60-minute strategy session. This allowed our team to dive deeper and assess the business goals, clarify pieces of their messaging, redefine their target market, and explore different marketing channels they can leverage.
After their strategy session, our team continued with market research and messaging development. We delivered a full messaging guide that clarified their core values, brand position, and tagline options. We also created a road map for their customer journey that detailed how they engage with clients at different touch-points, and what marketing strategies they can use to maximize their customer engagement.
Execution and Results
As we began putting their strategy in place, we reviewed the fundamentals of their brand. To help build a cohesive, high-end look that emulates the ALA client experience, we completed a brand refresh, revised their pitch deck and proposal deck, and started ongoing work to enhance their social media presence.
Within the first week of onboarding and starting social media content, they have seen a 50% increase in engagement and the highest content impressions they’ve seen in the past year.
What started as a single strategy session turned into a powerful transformation for Anders Laster Architecture — one that clarified their messaging, aligned their visual identity, and increased their visibility. If you’re looking to scale your business, build brand consistency, or simply feel more confident in how you show up online, it starts with a plan.
Get the Support You Deserve with Lawson House
We believe that a strong brand begins with a strong strategy. Let’s build one for you! Book a Strategy Session or reach out to learn how we can partner with your business to create clarity, confidence, and connection through marketing.
