Branding isn’t just about a cool logo or a catchy tagline — it’s how people see your business…and more importantly – how they feel about your business.

But as your business evolves and the world changes around you, your brand might need a little update.

So, how do you know when it’s time for a refresh?

Your Branding Needs a Makeover if…..

1. Your Business Has Evolved

Your business has been on the move since day one, and your branding needs to keep stride. Here's how to tell if your brand might be falling behind…

Mismatched Messaging – If your branding still reflects your startup days but you’ve grown into a more sophisticated business, it’s time for your branding to grow up, too.
Unclear Identity – Are your new products or services not aligning with your old brand? A mismatched brand can leave customers scratching their heads about what you're really all about.

2. Your Pricing Surprises People

Are your customers doing a double-take at your pricing (branding is all over the place)? Your brand's appearance should match the top-notch quality and price range of your offerings. Here’s what might be going on…

Surprise Reactions - If customers are expecting bargain-bin prices because your branding screams "budget," or they're envisioning a VIP experience that your prices just don't deliver, it's time for a brand makeover!
Market Match-Up - Make sure your branding is a perfect match for the folks you're trying to impress. If it's not, you might be turning off potential buyers who are a perfect fit for your product.

3. Your Style Looks Dated by Comparison

Your current style is giving major "last season" vibes – especially compared to your competitors. You see this through…

Outdated Visuals – If your logo, color scheme, or website layout seems like they’re gathering dust in a time capsule, it's sending the wrong message to your audience. Time for a modern makeover!
Freshen Up Your Look – Staying on top of current trends in design keeps your visuals looking sharp and your business feeling fresh. It's all about staying relevant and drawing in those new customers.

Work With Lawson House To Design Your Dream Brand

Think your brand might need a facelift? Revamping your branding can breathe new life into your business, reel in fresh customers, and showcase what you're all about today.

If you want to work with Lawson House to update your brand, we would love to partner with you. Simply click here to schedule a call and our team will be in touch!

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