Why You Should Prioritize Your Email List

Jan 17

Sharing free resources is a great way to start building your email list. This “freebie” is a full guide on the different pieces needed to build a strong brand! Download this freebie to see an example of how it works.

As the marketing terrain continues to shift, the distinction between "rented" and "owned" platforms is becoming increasingly crucial.

In this blog post, we'll dive into why you need to prioritize your email list as one of your “owned” platforms – and give you a few strategies to action this in your business.

Let’s dive into three key ways to grow your email list, ensuring that your marketing strategy stands not only on the cutting edge but firmly on a foundation you control.

Rented vs. Owned Platforms

You’ll often hear marketers talk about “rented” vs. “owned” platforms. What they’re referring to is important to understand when it comes to building your email list. Here’s a quick recap…

Rented – Rented platforms are platforms that, if you lost access to your account tomorrow, you wouldn’t have access to the people in your audience. You have no way to contact or track your social media followers outside the app, and because of that, your connection with your audience is at the mercy of the platform's algorithms and policies.

Owned – Owned platforms are platforms that you have control over. Your email list is a prime example. If you were to lose access to your social media accounts, your website, or other channels, you still have a direct line to your audience through their email addresses. This ownership is a valuable asset, especially when platforms change policies or algorithms.

3 Ways To Grow Your Email List

1 - Create A Newsletter

Newsletters are a rapidly growing industry in and of themselves. While some businesses profit off their newsletter alone (MorningBrew, The Skimm, etc.) – having a newsletter within your own industry is a great way to attract people who want to learn more about what you do. (Like From The Desk)

You can send a newsletter on a weekly or bi-weekly basis, offering valuable content, insights, and even exclusive deals to your subscribers. Make sure to include compelling visuals and a clear call-to-action to keep your audience engaged and encourage them to share.

2 - Develop A Freebie

Entice potential subscribers with a valuable freebie, such as an e-book, checklist, or exclusive access to a webinar. People love getting something for free, and offering a valuable resource in exchange for their email address is a win-win. This not only grows your email list but also positions you as an authority in your field.

3 - Sell A Low-Ticket Offer

Consider offering a low-ticket product or service that provides a taste of what your brand is about. This can be a cost-effective way to turn casual visitors into paying customers while simultaneously growing your email list. Make sure the offer is compelling and aligned with your brand identity.