You’re scrolling online, land on a website, and all of a sudden…

BAM! A pop-up hits your screen inviting you to download a free guide or resource…

What’s going on here? For online stores, pop-ups often look like discount codes or freebies, but for service-based businesses, it's a different game.

So in this blog, we’re going to give you our secrets for cracking the code on all things freebies in the service industry. AKA – why they're important and how you can use them to grab attention and win over potential clients.

What Are Free Downloads Really For?

Freebies are like little treats to catch the eye of potential clients. While online shops may give out discount codes or free stuff, service businesses can offer helpful resources, insights, or samples of their work to get folks interested and build a connection.

These free downloads are structured to deliver value on the front end for the potential client AND they’re great for the business because they allow you to capture email addresses so you can sell to clients down the line.

6 Tips To Make A Killer Free Download

If the idea of collecting email addresses and attracting potential customers with a freebie is enticing to you – here are our 6 tips for creating a free download that really works…

1 – Share Useful Info: Offer up guides, tips, or other useful info related to your industry. This not only shows you know your stuff but also gives people something valuable for free.

2 – Show Off Your Work: Let people try out what you do by offering a free sample or trial. This lets them see the quality of your work firsthand and can win them over.

3 – Wait a Bit: Don't hit visitors with a pop-up the second they land on your site. Give them a chance to look around first. Then, when they're interested, introduce your freebie offer to keep them hooked.

4 – Make it Worth It: Your freebie should be something people actually want. Nobody's going to give up their email for something boring. Focus on offering real value that helps your audience.

5 – Keep it Simple: Don't make folks jump through hoops to claim their freebie. Keep the sign-up process short and sweet to make it easy for them to get what they came for.

6 – Stay in Touch: Don't forget about folks after they've grabbed their freebie. Have a plan to follow up with them and keep the conversation going. Keep offering value and gently guide them towards becoming paying clients.

Want Help Developing Your Free Download?

At Lawson House, we offer end-to-end lead generator AND evergreen funnel builds for your small business.If you want to create a marketing funnel that works – and kick things off with a free download – we would love to work with you!

Click here to schedule a call, and our team will look forward to getting your lead generator up before you know it!

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