Your website is often the first interaction potential clients have with your brand. It's your digital storefront, your online home, and the face of your brand.

Just as trends and technologies evolve, so should your website – but most people don’t know where to get started in doing so (or think refreshes are purely cosmetic).

Here’s the thing – a website refresh is not merely a cosmetic endeavor but a strategic move to ensure your online presence aligns seamlessly with your brand's evolution.

In this blog post, we'll explore five key steps to refreshing your website and help you develop a website that not only captivates your audience but also functions seamlessly, reflecting the essence of your brand and ensuring a lasting impression on every visitor.

Ready? Let's dive into the dive essential steps to complete a website refresh and elevate your digital identity.

Five Steps To Complete A Website Refresh

1 – Check Functionality

Begin your website refresh by ensuring its functionality is seamless and user-friendly. Perform a meticulous review of essential elements like buttons, checkouts, terms and conditions, and footers. Test every aspect of the user journey to identify and address any potential glitches. A website that functions smoothly not only enhances the user experience but also builds trust, encouraging visitors to explore further and engage with your brand.

2 – Refresh Branding

Your brand is a dynamic entity, and your website should reflect its evolution. Take this opportunity to refresh your branding elements. Update your logo, color scheme, and typography to align with your current brand identity. Consistent branding across all touchpoints fosters brand recognition and trust. A cohesive and visually appealing design will captivate visitors, reinforcing your brand message and positioning.

3 – Audit Copy

Content is the backbone of your website. Conduct a comprehensive audit of your copy to ensure it passes the "grunt test." Clearly communicate what you offer, how it improves the lives of your audience, and how they can obtain it. Streamline your messaging, making it concise, compelling, and aligned with your brand voice. Engaging and purposeful copy not only captures attention but also guides visitors seamlessly through your website, converting them from curious browsers to committed customers.

4 – Update Images

Visual appeal plays a significant role in retaining visitors' attention. Evaluate and update your website's images to ensure they align with your refreshed branding and resonate with your target audience. High-quality, relevant images enhance the overall aesthetic and convey professionalism. Whether it's product photos, team snapshots, or background images, refreshing visuals contributes to a modern and visually appealing website.

5 – Check Back-End (SEO etc.)

A website refresh is not just about the visible elements; it's equally crucial to optimize the back-end. Conduct a thorough review of your website's SEO strategy, ensuring that meta tags, descriptions, and keywords are up to date. Check for any broken links, optimize page load times, and ensure your website is mobile-friendly. A well-optimized back-end not only improves search engine rankings but also enhances the overall user experience.

6 - Download Our Homepage Checklist

When you only have a few seconds to capture your client’s attention, every detail matters. Our homepage checklist covers everything you need to have on your website to turn viewers into buyers. Get the full list here and see what your website might be missing.

Want Help Refreshing Your Website In 2024?

If you want support updating your website in 2024 – click here to schedule a call with our team at Lawson House. We’d love to work with you to create a customized website strategy that will continue moving your business forward and growing your presence online!