Why 2024 Is The Year To Invest In Your Own Marketing
Let’s address the elephant in the room – 2024 is an election year, which means now more than ever, you have to prioritize your marketing.
Now, you might be asking yourself what the connection is between an election year and your marketing initiatives – and the answer is simple…there’s about to be a lot more noise out there.
In 2024, your marketing is no longer competing just with your competitors in your industry. In 2024, you’re competing with political messages from marketing experts who know how to capture an audience’s attention and convince them of a belief.
Paid ads are going to skyrocket, social media is going to get very cluttered, and it’s your responsibility to get ahead of the curve and prioritize your own marketing.
But not to fear – at Lawson House, we are sharing our top recommendations to invest in your own marketing so your offer can stand out against the political noise and your revenue will not have to suffer this year.
Ready? Let’s dive in…
Three Ways To Prioritize Your Own Marketing In 2024
Here are our top three ways to prioritize your own marketing so you stand out against the noise in 2024…
1 – Get Serious About SEO
SEO is often an afterthought - especially outside of your website. But during an election year, you need to know your content will rank appropriately on search engines so the right potential customers are seeing your offer.
Comb through the back-end of your site, ensuring each page is optimized for SEO. On social media, prioritize SEO by emphasizing keywords and metadata in your captions, bio, and content.
A few simple shifts – like including your industry in your headline, or developing a blog rhythm to increase SEO on your site – can make a significant difference in your marketing.
2 – Work With Micro-influencers
Micro-influencers are influencers with an audience between 1,000 followers and 100,000 followers – and they’re hugely impactful for your brand.
Because their audience is small, micro-influencers are often overlooked. However, this so-called “weakness” of theirs is actually a strength. Micro-influencers have a much closer relationship with their audience than people who have amassed tens of thousands of followers. Therefore, their audiences trust them more, and when they sincerely recommend your offer - that recommendation goes a long way.
Try to find a few micro-influencers in adjacent industries to you and work with them to create a partnership or affiliate model. You’ll be surprised at just how successful this is.
3 – Pour Into Your Organic Channels
Channels like your Instagram, Pinterest, website, and email are going to be the greatest needle-movers in your marketing this year.
Work on building a community and a real sense of value in the content you’re delivering each week. Simple optimizations like adding ManyChat to your social media for quicker response times to FAQs, or increasing your email cadence to a predictable, high-value newsletter, will go a long way with regard to your content reaching the right people.
We’d Love To Support You In Investing In Your Own Marketing In 2024
If you want support structuring your 2024 marketing initiatives in a way that takes advantage of the most high-converting trends – click here to schedule a call with our team at Lawson House.
We’d love to work with you to put together a bespoke marketing strategy to continue moving your business forward and growing your presence online!
