At Lawson House, it's our priority to stay ahead of marketing trends so we can deliver the best-in-class marketing support for our clients and our audience.

In this article, we're diving into a few marketing trends to keep an eye on as you map out your 2024 marketing calendar and begin looking ahead to your promotional efforts in 2024.

Curious why we love Pantone Pink, why your Reel isn't performing, or the industries you should keep an eye on? If yes – let's dive in!

What To Watch Out For On Social

This year, social media is taking a critical turn away from highly edited, over-produced content and towards long-form videos, casual photo-dumps, and more organic-feeling posts.

For many creators, this is going to look like a significant pivot in your content to maintain algorithmic favor - so don't be afraid to start testing the waters on more casual posts if this is outside of your comfort zone.

But of course – regardless of what Adam Moserri tells us is going to be prioritized, always pay attention to your own analytics to work backward on what's going to be best for your account and your audience.

The Design + Branding We're Loving

Pantone's color of the year is 'Peach Fuzz,' and we expect to see lots of colors in this genre as the year progresses. If you peek at the colors being released across the Spring/Summer collections at stores like Lululemon or even Louis Vuitton, you'll notice bright blues, vibrant yellows, and energetic pinks.

It might feel like a risk if your brand is typically more monochromatic - but consider adding a pop of accent color to your spring marketing endeavors to really make your campaign pop.

What Industries To Consider

If you're in a season where you need to pivot your business or explore new collaborations across industries, here's where we're seeing the most success right now…

Firstly, the creator economy is continuing to be a blossoming industry that's generating significant revenue. Rather than throwing money at paid ads, consider working with smaller creators to promote your offer – they'll already have built trust with their audience, so your recommendation will go a long way.

Beyond that, offers that function on a membership model or recurring revenue stream are gaining traction because of the decreased lift but increased revenue opportunity. Consider models that get your customers coming back for more as you rework your offer structure in 2024.

Want Help Implementing These Marketing Tactics In 2024?

If you want support structuring your 2024 marketing initiatives in a way that takes advantage of the most high-converting trends, click here to schedule a call with our team at Lawson House.

We'd love to work with you to put together a bespoke marketing strategy to continue moving your business forward and growing your presence online!