Your homepage is your digital first impression—it’s where potential customers decide whether to stay and explore or move on. That’s why it needs to be visually appealing, clear, and easy to use. Unfortunately, many visitors either get stuck in endless scrolling or leave within seconds.

At Lawson House, we’ve perfected the formula for designing the best homepage for small businesses. In this post, we’re revealing our six-figure homepage blueprint to help you convert casual visitors into loyal fans and boost your sales—all from your homepage.

Key Features of a High-Converting Homepage

A successful homepage combines several essential elements to engage visitors and guide them to take action. These small business website design tips will help you create a homepage that delivers results.

1. Attention Grabbing Website Header

The header is the first thing visitors notice, so it must be impactful and easy to navigate. Include these elements:

Logo: Your logo should be prominently displayed in the header. It establishes your brand identity and builds recognition.
Navigation Bar: A well-organized navigation bar helps visitors find the information they’re looking for quickly. Include links to your main pages such as Home, About, Services, Portfolio, Blog, and Contact.
Tagline/Mission: A succinct tagline or mission statement should be included to immediately communicate what your business is about. This helps visitors understand your value proposition at a glance.

2. Highlight Your Services

Showcase your primary offerings in a concise and visually appealing way. Use icons, images, or brief descriptions to make the information accessible. Link each service to a detailed page for visitors who want more information.

3. About Section

The about section is an opportunity to connect with your audience. Share the history, mission, and values of your business. Including photos of your team or workspace adds a personal touch that builds trust.

4. Display Your Portfolio & Reviews

Build credibility by sharing examples of your work and customer testimonials:

Portfolio: Highlight your best projects. If you’re a designer, include visuals; if you’re a consultant, feature case studies.
Reviews: Display quotes or testimonials from happy clients to show that others trust and value your work.

5. Offer a Freebie or Newsletter Signup

Offering a freebie or newsletter signup encourages visitors to provide their contact information, helping you build your email list.

Freebie: This could be a downloadable guide, a discount code, or access to exclusive content. Make sure it’s valuable and relevant to your audience.
Newsletter Signup: A simple form where visitors can enter their email addresses to receive updates, news, and special offers from your business.

6. Use Compelling Call-to-Action (CTA)

Strong CTAs guide visitors toward their next steps, such as contacting you, purchasing a product, or signing up for services:

Placement: Include CTAs throughout your homepage, but make sure the primary CTA is prominently placed above the fold.
Clarity: Use clear, action-oriented language like “Get Started,” “Contact Us,” or “Sign Up Now.”

Learn more about driving results with CTAs and effective language here.

7. Optimize the Footer

The footer is an important, yet often overlooked, part of your homepage. It typically includes:

Contact Information: Make it easy for visitors to get in touch with you by including your phone number, email address, and physical address.
Social Media Links: Link to your social media profiles so visitors can follow you on different platforms.
Additional Links: Include links to your privacy policy, terms of service, and other important pages.

Want a comprehensive website checklist to ensure your homepage has it all? Download it here, and we will send it to you!