As a business owner, you constantly strive to craft compelling content that connects with your audience and boosts your business. This is especially important in the service industry, where you’re essentially pitching yourself to clients. Whether you're a consultant, coach, designer, or any other service provider, nailing your social media game is key to standing out and attracting clients.

In this article, we’re sharing easy content ideas for small business owners that you can use, no matter what stage your business is in.

Content Ideas for the Start-up:
What to Post When You Don't Have a Portfolio

Behind-the-Scenes Insights:
Share a photo or video of your workspace or a sneak peek into your creative process. Caption it with a brief description of what you're working on and how it reflects your dedication to quality.
Industry News or Trends:
Share an insightful article or news related to your industry. Add a personal comment on how it impacts your work or how you plan to integrate new trends into your services.
Tips and Tricks:
Post a quick tip related to your service offering. For instance, a marketing consultant could share a tip on improving social media engagement or an interior designer could post about space-saving solutions.
Personal Development Insights:
Share a book you're reading or a podcast you find inspiring. Discuss how it's influencing your approach to client projects or personal growth as a professional.

Content Ideas For the Established Entrepreneur:
What to Post When You Want More Sales

Client Spotlights:
Showcase a recent client project with before-and-after photos. Highlight the transformation achieved with that project and invite potential clients to imagine similar results for their own projects.
Free Consultation or Demo:
Offer a free consultation or demo session to new clients. Use a visually appealing graphic that outlines what the consultation includes and how to book it. It’s important to give clear directions so clients can take action immediately!
FAQs About Your Services:
Compile a list of frequently asked questions (FAQs) about your services and provide concise answers. This helps clarify doubts potential clients may have and positions you as an expert in your field. Pin this post to the top of your profile so clients can find it quickly!
Client Testimonials or Reviews:
Nothing is more convincing than a good review! Share a powerful testimonial from a satisfied client along with a photo related to their project. Encourage followers to reach out for similar results.

Content Ideas For the Thought Leader:
What to Post When You Want to Educate Your Followers

How-to Guides or Tutorials:
Create a step-by-step tutorial video or infographic demonstrating a process related to your service. Break it down into easy-to-follow steps and encourage followers to try it themselves.
Industry Insights or Explainers:
Share an informative infographic or carousel post explaining a complex aspect of your industry. Use simple language and visuals to make it accessible to your audience.
Client Success Stories:
Highlight a recent client success story in detail. Discuss the challenges faced, the solutions provided, and the outcomes achieved. Use storytelling to engage your audience emotionally.
Tips for Better Decision Making:
Offer practical tips or a checklist for making informed decisions related to your services. This could be anything from choosing the right contractor to selecting the best marketing strategy.

Work With Lawson House to Create a Content Strategy

Social media involves showcasing expertise, building trust, and engaging with your audience. With a strategic plan, you can effectively leverage social media to grow your business and connect with clients on a deeper level.

If you’re ready to create a tailored content strategy that drives results, Lawson House is here to help. Simply click here to schedule a call and our team will be in touch!

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