If you’ve been scrolling through Instagram lately, you’ve likely noticed some new updates on the platform. And with new features come shifts in how the algorithm works. Our biggest takeaway? Instagram’s algorithm is now prioritizing shares and saves over likes.

So, what does this mean for your content strategy? It’s time to focus on creating content that not only gets noticed but also gets saved and shared. Keep reading to learn 4 easy ways you can adjust your strategy to align with these changes and boost your content’s reach today…

1 - Encourage Shares and Saves

Likes aren’t what they used to be. The algorithm is now rewarding content that prompts users to take more meaningful actions, such as sharing a post or saving it for later. To tap into this trend, create content that resonates deeply with your audience—think relatable, valuable, and easy-to-share. Use call-to-action (CTA) phrases like, “Save this post for later!” or “Send this to someone who needs to hear it.” Posts that inspire people to share via DMs or on their own stories are more likely to gain traction and expand your reach organically. Encourage your audience to not just like your content, but to share and save it for future reference.

2 - Diversify Your Content

Contrary to popular belief, social platforms aren’t only pushing videos right now. While video remains important, we’re seeing an uptick in the algorithm favoring a variety of content formats. This is your opportunity to experiment! Mix up your content by including not just reels and videos, but also static posts, infographics, quotes, and text-based content.

By diversifying what you post, you cater to different preferences and engagement styles within your audience, keeping your feed fresh and engaging. The key here is to ensure that your content—no matter the format—stays relevant, useful, and encourages interaction.

3 - Know When to Use Reels vs. Carousels

Not all content should be treated the same. Reels and carousels each serve different purposes and should be used strategically. Reels are currently the best way to reach new audiences—they are designed to maximize exposure and can help you tap into broader, less familiar audiences. Use reels for viral, entertaining, or easily digestible content that sparks curiosity.

Carousels are perfect for educating and building a stronger sense of community. They allow you to go deeper on topics, share step-by-step guides, or tell a visual story that keeps your existing audience engaged. Understanding when to use each format will help you tailor your content to achieve specific goals, whether that’s growing your audience or nurturing the community you already have.

4 - Leverage New Features

Social media platforms are constantly rolling out new features, and those who are early adopters tend to benefit the most. Features like adding music to your profile or posts, leaving Notes on posts, and encouraging engagement through interactive stickers on stories can boost your visibility and engagement. Using these features shows the algorithm that you’re staying current, which can improve your overall reach. Try adding music to align with the tone of your brand, and use stickers like polls, questions, or emoji sliders to invite more interaction from your followers. The more you encourage engagement, the more your content will be favored by the algorithm.

By adapting your strategy to these algorithm changes, you can stay ahead of the competition and ensure your content is seen by the right people. Now is the time to experiment, diversify, and make the most of social media’s evolving features.

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