Sounds too good to be true, right? An entire year’s worth of social media content – created in just one hour of your time…

But we did it already at Lawson House – and now, we’re going to share exactly how we did it with you.

And the best part is – our process is a simple, repeatable formula you can use BOTH for yourself AND for your clients if you support others with social media, too.

So – ready to dive in? Let’s look at how we planned a full year of Instagram content in just one hour…

The 3-Step Process To Create 1 Year Of Content

Contrary to popular belief – content creation does NOT need to be complicated. In fact – when you’re clear on your content pillars, monthly themes, and sales calendar – you have all the building blocks you need for an entire year of Instagram content. Not to mention – you can repurpose content across platforms…but that’s a different post for another day. So, here’s our 3-step process for creating 1 year of Instagram content…

Step 1 – Solidify Your Marketing Calendar

Although you might not know the exact days of each promotion and launch in your 2024 calendar year – having a general idea of what you’re doing and when will be a huge building block for your content calendar.

For instance – knowing you always do a fall sale will give you clarity about what content to post in September and October. On the other hand, knowing you often have a slow summer will help you nurture your audience and proactively plan in Q3.

Don’t worry about every detail – but roughly sketch when you’re promoting to your audience, releasing new products, or focusing on growing your list. This will lay the foundation for the rest of your calendar to be built around.

Step 2 – Map Your Content Pillars

Your content pillars are the topics you discuss on a recurring basis on your account. In order to determine your content pillars, ask yourself the following questions…

What problems are my customers facing?
How can I empathize with these problems and show them they’re not alone?
How can I share wisdom and thought leadership to support them in their journey?
How can I entertain and engage in this area to build community on my platform?

Even just these 4 pillars will help you start to build your expertise in your niche and attract people looking for the very content you have to offer.

Step 3 – Choose Your Monthly Themes

Now, with a combination of your marketing/sales calendar and your content pillars in mind – start to choose your monthly themes.

At Lawson House, we choose a theme that aligns with the season, holidays, and the overall vibe we want to communicate that month. Our theme comes in the form of a word we choose for each month. This word/theme then translate into the content we create, the color featured on our grid to break up each month, etc. You can see this in motion on our Lawson House Instagram account here.

For other businesses, you might choose one project to highlight each month, an educational topic to dive into that supports your audience, or an overarching idea you want your content to communicate. Don’t be afraid to niche down – after all, this is just your topic for one month so worst case scenario, you pivot or change your content more.

We might focus on gratitude in November but focus on showing love to those around us in February. The overall pillars remain the same – but the branding and creative elements get to be varied up month over month.

Now – It’s Time To Create

Good news and bad news – having a content calendar still means you need to…well…create the content.

If you want support creating your Instagram content in a way that attracts new followers and converts your audience into sales – click here to schedule a call with our team at Lawson House. We’d love to work with you to put together a bespoke social media content strategy to continue moving your business forward and growing your presence online!