The One Simple Proven Shift You Can Make On Your Website To Increase Conversions
When it comes to boosting conversions on your website, sometimes the most effective changes are the simplest.
In this article, we're going to reveal a proven shift in messaging that can significantly enhance your website's performance.
It's a subtle yet powerful change that can make a world of difference in how your audience perceives your brand and engages with your offerings.
Are you ready to learn about the one simple messaging shift that can increase your website's conversions? Let's dive in.
Changing Language From “We Provide” to “You Deserve”
Most businesses write their website with all of the features in mind. This totally makes sense because the thing you’ve sat closest to for the longest is your offer. But just talking about what offer/service you provide is not enough to increase conversions and drive sales. Instead, you need to shift your messaging from “we provide” to “you deserve”. We provide language is all about facts, features, and benefits of your product. You deserve language is all about your customer’s pain points and how your offer makes their life better. It’s a simple shift, but it’s one that makes your customer feel seen, validated, and like working with you is genuinely worth it.
How To Incorporate This Simple Messaging Shift
Changing the language on your website from the conventional "we provide" approach to a more customer-centric "you deserve" perspective can greatly enhance your online presence and resonate better with your target audience. Making this shift involves a strategic overhaul of your website's copywriting and messaging to focus on addressing your customers' pain points and highlighting how your products or services can improve their lives.
Here are a few examples of this in process…
We provide skincare products > You deserve healthy, hydrated skin
We provide architecture services > You deserve to come home to a space you love
We provide dog food > Your pet deserves food that nourishes their body
We provide interior design > You deserve to feel proud when guests walk into your home
Work With Lawson House To Make This Pivotal Messaging Shift
Interested in making this critical messaging shift on your website? We’d love to help you make it happen. Simply schedule a call with us today and learn the unique ways this shift applies to your messaging and branding, today!
