Super Bowl advertising has become synonymous with eye-catching commercials, extravagant budgets, and competitive marketing.

But not every company has a budget to spend up to $7 million for just 30 seconds of airtime. So what can we learn from the people who ARE spending this crazy budget?

Let’s explore 3 key marketing tips that we can learn from the strategies employed in Super Bowl ads.

3 Marketing Tips We Can Learn From The Super Bowl

The companies spending money for commercial space during the Super Bowl want to get a ROI – so observing their marketing best practices can feel helpful to discern what’s the best approach to getting a ROI in our marketing – even if it’s on a much smaller scale.

Here are 3 tips marketers can learn from observing ads at the Super Bowl.

1 – Pull Your Audience Into A Story

One of the enduring qualities of Super Bowl ads is their ability to captivate audiences by sharing compelling narratives. Take, for instance, the iconic Budweiser commercials featuring majestic Clydesdales trekking through snow-covered landscapes. These ads aren't just about selling beer; they're about crafting emotional connections with viewers.

By pulling the audience into a story, marketers can create lasting impressions that resonate long after the commercial break. If you’re creating marketing campaigns this year, remember to make storytelling a part of your campaigns.

Whether through video content, social media posts, or blog articles, storytelling allows brands to humanize their message and forge deeper connections with their target audience. By tapping into emotions and shared experiences, marketers can elevate their campaigns from mere advertisements to memorable narratives that leave a lasting impact.

2 – Create A Memorable Moment

Super Bowl ads are renowned for their ability to create memorable moments that spark conversation and drive engagement. From humorous sketches to heartwarming scenes, these commercials leave a lasting impression on viewers.

Next time you’re creating your marketing assets – try to develop something memorable. Whether you tell a joke, include a song that gets stuck in your audiences’ head, or make a point that’s never been made before – getting your offer stuck in your audience’s memory is key.

3 – Pair Your Digital Presence With In-Person Experiences

Many Super Bowl ads extend beyond the television screen, leveraging in-person experiences to amplify their impact. Just think about how many bags of Doritos are going to have the Super Bowl branded on their packaging when you run your grocery store errands this weekend.

Whether through pop-up events, promotional activations, or branded merchandise, try to create real-world interactions that extend beyond your digital marketing. By pairing your digital presence with in-person experiences, you can create deeper connections with your audience and drive brand loyalty.

Want Help Refreshing Your Marketing In 2025?

If you want support updating your marketing in 2024 to align with these best practices – click here to schedule a call with our team at Lawson House. We’d love to work with you to put together a bespoke website strategy that will continue moving your business forward and growing your presence online!