Selecting the right website platform can be overwhelming. But having the right website can significantly impact your online presence – so it’s an important decision.

Whether you're focused on selling products, promoting services, or enhancing user engagement, understanding the strengths of each platform is critical.

That’s why – in this article, we’re walking you through everything you need to consider to choose the RIGHT website based on your business & your goals.

Consideration #1 – Selling Products vs. Services

The first thing you want to consider when deciding on a platform is your business model. There are different websites that are better for selling products, compared to selling services…

Selling Products – For robust e-commerce capabilities, platforms like Shopify excel with intuitive inventory management, secure payment gateways, and extensive app integrations tailored for online stores.
Selling Services – If you focus on service-based offerings, prioritize platforms that emphasize showcasing your expertise and facilitating client interactions, like Wordpress or Squarespace.

Consideration #2 – Complex vs. Simple Design Capabilities

Next, consider how complex you want your design to be. There are pros and cons to both complex and simple design…

Complex Design – Platforms such as WordPress offer unparalleled customization options, making them ideal for intricate designs, animations, and tailored user experiences.
Simple Design – Squarespace provides elegant templates and a user-friendly interface, perfect for users seeking a streamlined design process without sacrificing aesthetic appeal.

Consideration #3 – Squarespace vs. WordPress: Comparing UX Design, Customizations, and User-Friendliness

More often than not, businesses find themselves deciding between Squarespace and WordPress. Here’s how we help our clients make that decision.

UX Design, Animations, Customizations – WordPress stands out for its flexibility in customizations, making it suitable for designers looking to create unique websites with dynamic content and advanced features. Squarespace, on the other hand, excels in simplicity and offers built-in tools for direct CTAs and course integrations, making it ideal for users prioritizing user-friendly design.
User-Friendliness vs. Plug-Ins – Squarespace is renowned for its intuitive interface and minimal reliance on external plugins, making it accessible to users without technical expertise. In contrast, WordPress users benefit from a vast plugin ecosystem that extends functionality but may require more management and technical knowledge.

Consideration #4 – Pros (& Cons) Of Different Website Platforms

If you’re considering other website platforms, here’s what we would have you consider…

Squarespace – Offers seamless integration of e-commerce features, elegant templates, and straightforward website management.
WordPress – Provides unparalleled customization through plugins, scalable for businesses of all sizes and industries.
Webflow – Combines design flexibility with powerful CMS capabilities, appealing to creative professionals seeking full control over website design.
Wix – Features an intuitive drag-and-drop builder, extensive app marketplace, and AI-powered tools that simplify website creation.
Shopify – Dominates in e-commerce functionality with robust features for online stores, including secure payment gateways and inventory management.

There Is No “Right” Or “Wrong” Platform

Choosing the right website platform is a matter of aligning technical capabilities with your business goals and preferences.

Every designer and development team has their preferred tools, each offering unique benefits suited to different needs. Whether you prioritize simplicity, customization, or specialized features like e-commerce, there's a platform that can empower your digital presence effectively.

If you’d like to work with Lawson House to decide what the best platform is for you – we’d love to work with you! Click here to schedule a call.

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