Smooth Bodies
BRANDING + WEBSITE DEVELOPMENT
Smooth Bodies is a premier body waxing studio dedicated to providing a comfortable, efficient, and trustworthy waxing experience. Founded by Sam, a licensed Esthetician and wax specialist, the studio aims to make body waxing a delightful and stress-free appointment. Smooth Bodies prioritizes your comfort and aims to instill everyday confidence, allowing you to embrace your beautiful smoothness with ease.
CHALLENGE:
When Smooth Bodies approached Lawson House, they sought a complete branding transformation and a website that would effectively convey their values of trust, efficiency, and aftercare. The challenge was to design a brand identity that reflected their commitment to exceptional customer service and create a website that resonated with their target audience, inviting them to experience the best waxing journey.
SOLUTION:
Lawson House collaborated closely with Smooth Bodies to develop a comprehensive branding strategy and design a user-friendly website that aligned with their unique selling points. The new branding for Smooth Bodies was crafted to exude a sense of trustworthiness and approachability. The use of warm colors and friendly typography instilled a welcoming vibe, assuring clients that they would be in safe and reliable hands. The website was designed with efficiency in mind, mirroring Smooth Bodies' commitment to honoring clients' time. A clean and intuitive interface allowed visitors to easily navigate through service offerings and appointment booking options. To promote post-waxing care and education, the website dedicated a section to aftercare tips, tools, and tricks. This emphasized Smooth Bodies' commitment to their clients' well-being beyond their studio visits.
"I was really nervous about finding a team who would help me express my ideas and I would feel comfortable giving them feedback, and that is exactly what I got. I got to see my ideas grow with the help of Lawson House and I could not be more happy.”
Samantha Rosales
MOODBOARD
