Allison Manning-Carroll
MESSAGING + COPYWRITING + BRANDING + DEVELOPMENT + DIGITAL MARKETING
Allison Manning Carroll is a skilled lawyer who specializes in helping small businesses with their legal needs. She is dedicated to providing her clients with the guidance and support they need to protect their businesses and achieve their goals.
CHALLENGE:
One of the main challenges faced in rebranding Allison Manning Carroll's law firm was to find a way to make her brand more personal and approachable, while still maintaining a sense of professionalism and expertise.
SOLUTION:
To overcome this challenge, we worked closely with Allison to gain a deeper understanding of her brand values and the needs of her target audience. This involved extensive research into the legal industry, as well as an analysis of Allison's competitors and their branding strategies. We then developed a new branding strategy that focused on creating a more approachable and welcoming image for Allison's law firm. This included a new visual identity that used softer colors and a more modern font, as well as messaging that emphasized Allison's friendly and supportive approach to working with her clients.
“Suzie and the team at Lawson House were amazing to work with! I love the rebrand Lawson House helped with for my small business law firm and Suzie's marketing and business advice is invaluable. I do not regret choosing Lawson House for my branding and website needs!”
Allison Manning-Carroll
MOODBOARD
