The holiday season is upon us, and while it's a time for joy and celebration, it can also be a challenging period for content creators and entrepreneurs alike who are trying to maintain a consistent online presence.

However, with a strategic approach and a bit of planning, you can breeze through the holidays without compromising your content quality or stressing about last-minute posts.

In this article, we’re giving you our 3-step plan for batch-creating content during the holidays, ensuring you can enjoy the festivities without sacrificing your online engagement.

The 3-Step Plan For Batching Content During The Holidays

You don’t have to sacrifice consistency during the holiday season, and you also don’t have to worry about posting 24/7. With this 3-step content-batching guide, you’ll be able to engage your audience automatically while you enjoy your favorite holiday activities…

Step 1 – Plan Your Content Calendar

The first step to content batching is to get out ahead of your content calendar. What weekly rhythms do you have for sharing content? At Lawson House, we recommend a baseline of 1 newsletter and 1 blog each week, with 3-5 social media posts. This has worked well for us and a variety of our clients and is a good way to share a significant amount of content (without burning yourself or your audience out).

Psst – check out this post to learn how we planned 1 year of content in 1 hour.

Step 2 – Batch Create Content

Give yourself a content batching day – one day where you are capturing photos, recording Reels, editing carousel posts, etc. Having all your content created and in a bank will help you stay consistent without the time suck. And you’ll feel so accomplished once your batching day is over.

Step 3 – Schedule Content To Auto-Post

If you’ve done the work to batch-create content so you don’t have to think about it during the holidays, you don’t want to have to think about your content just when it’s time to post. That’s why we encourage you to adopt a content scheduling system to share your content on auto-pilot. Check out this recent article with 3 of our favorite content scheduling software to get started!

Let Us Help You Execute On Content Creation

If you want support creating your content in a way that attracts new followers and converts your audience into sales – click here to schedule a call with our team at Lawson House. We’d love to work with you to put together a bespoke social media content strategy to continue moving your business forward and growing your presence online!