Every Entrepreneur Needs A Marketing Routine. Here’s How To Create Yours.
At Lawson House, we often talk about marketing similar to working out. Going to the gym once isn’t enough to help you reach your fitness goals. Doing one piece of great marketing won’t help you grow your business.
But show up to the gym daily, or get into a marketing routine, and the more reps you put in – the more you’ll start to see results.
In this article, we’re sharing with you our simple formula for crafting your own marketing routine, so you can start to build a habit that will support your business’s bottom line.
3 Simple Practices To Build A Marketing Routine
Building a marketing routine doesn’t need to be a complicated process. Here are three simple rhythms you can get into to kick things off and start to build a marketing routine that works for you.
1 - Capture & Interpret Data To Make Key Decisions
In the world of marketing, data is your compass. It tells you where you've been, where you are, and where you should be heading. To build a successful marketing routine, start by capturing and interpreting data on a regular basis. This means keeping a close eye on key performance indicators (KPIs) such as website traffic, conversion rates, and customer engagement metrics.
Begin by identifying the metrics that matter most to your business goals. For example, if you're focused on increasing online sales, tracking conversion rates and cart abandonment rates is critical. Regularly review this data to spot trends, identify areas for improvement, and make data-driven decisions to refine your marketing strategy.
2 - Batch Create Content For Your Online Presence
Consistent content creation is at the heart of effective marketing. However, creating content can be time-consuming and disruptive if done haphazardly. To streamline your marketing routine, consider batch-creating content. This involves setting aside dedicated blocks of time to generate multiple pieces of content in one go.
Start by planning your content calendar, outlining topics, and brainstorming ideas. Then, allocate specific days or hours for content creation. By batching your efforts, you can maintain a consistent online presence without constantly switching between tasks. This not only saves time but also ensures that your content aligns with your overall marketing strategy.
3 - Have A Rhythm For Capturing And Converting Leads
Leads are the lifeblood of any business. To ensure a steady flow of potential customers into your sales funnel, you need a rhythm for capturing and converting leads. This involves a combination of lead generation and nurturing tactics.
Begin by identifying the most effective lead generation channels for your business, whether it's social media, email marketing, or content marketing. Implement strategies to attract and capture leads through these channels. Once you have leads in your pipeline, establish a nurturing process that includes personalized communication, targeted offers, and a clear path toward conversion.
It’s Hard To Build A Marketing Routine On Your Own. Here’s How We Can Help.
We get it. Building a marketing routine on your own can feel like a lot of work. And executing the marketing team alone can be even more difficult.
That’s why our team at Lawson House is here to take marketing off your to-do list. Want to find out how we can jump in to make your marketing routine more seamless? Simply schedule a call with us – we’d love to chat with you!
